Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43205
Title: An exploratory study of the travel motivation of Chinese female outbound tourists
Authors: Li, M
Wen, T
Leung, A
Keywords: Motivation
Female travelers
China outbound tourism
Hong Kong
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research, 2011, v. 7, no. 4, p. 411-424 How to cite?
Journal: Journal of China tourism research 
Abstract: Females have received increasing attention in the travel industry as a unique market segment. Yet there have only been limited empirical inquiries into their travel behaviors, particularly those of Chinese female tourists. This study aims to fill that gap by investigating the travel motivation and behavioral patterns of Chinese female travelers in the context of outbound travel to Hong Kong. Four push and five pull motivational factors are identified. They are knowledge and prestige, enhancement of social relationships, rest and relaxation, adventure and excitement, modern image, natural environment and attractions, safety and cleanliness, ease of tour arrangement, and shopping, respectively. The motivational factors are examined in relation to situational factors, with respondents' marital status found to be the most influential. The findings are examined in the context of Chinese society as well as the rising significance and uniqueness of Chinese tourism; practical and theoretical implications are discussed.
URI: http://hdl.handle.net/10397/43205
ISSN: 1938-8160 (print)
1938-8179 (online)
DOI: 10.1080/19388160.2011.627020
Appears in Collections:Journal/Magazine Article

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