Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43198
Title: Tourism recovery strategies and their implications : a multiple case study approach
Other Titles: 旅游业的恢复策略及启示 : 多种案例研究方法
Authors: Qiu, H 
Li, M 
Xiao, H
Keywords: Earthquake
Sichuan
Tourism
Recovery
Case study
Issue Date: 2009
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2009, v. 5, no. 3, p. 273-286 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: The current article adopts a multiple case study approach to conduct a comprehensive review of postdisaster reconstruction experiences from Australia, Turkey, Taiwan, and Sichuan, China, with the aim of offering suggestions and recommendations for postdisaster reconstruction strategies for Sichuan. Based on analysis of the four cases under study, six common postdisaster recovery measures are identified: getting support from higher level government, launching new marketing campaigns, developing new tourism products, focusing on key generating markets, communicating with the major media, and forming alliances/cooperating with industry partners. Implications and recommendations for the Chinese government and tourism industry are also discussed.
本文利用多种案例研究方法,根据澳大利亚、土尔其、台湾及中国四川的灾后重建经验进行详细的评述,以期对四川灾后重建策略提出建议。通过分析,该研究发现4个案例的旅游业恢复策略中共有6项是相同的。分别是: 寻求上级政府的支援、发起新的市场推广活动、与主要媒体联系,及组成联盟/与业界伙伴合作。最后本文进一步讨论该研究结果对中国政府和旅游业的启示及提出相关建议。
URI: http://hdl.handle.net/10397/43198
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160903152811
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