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Title: Tourism recovery strategies and their implications : a multiple case study approach
Authors: Qiu, H
Li, M
Xiao, H
Keywords: Earthquake
Case study
Issue Date: 2009
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2009, v. 5, no. 3, p. 273-286 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: The current article adopts a multiple case study approach to conduct a comprehensive review of postdisaster reconstruction experiences from Australia, Turkey, Taiwan, and Sichuan, China, with the aim of offering suggestions and recommendations for postdisaster reconstruction strategies for Sichuan. Based on analysis of the four cases under study, six common postdisaster recovery measures are identified: getting support from higher level government, launching new marketing campaigns, developing new tourism products, focusing on key generating markets, communicating with the major media, and forming alliances/cooperating with industry partners. Implications and recommendations for the Chinese government and tourism industry are also discussed.
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160903152811
Appears in Collections:Journal/Magazine Article

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