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Title: Are tour guides in China ready for the booming Tourism Industry?
Other Title: 面对快速发展的旅游业,中国导游是否准备就绪?
Authors: Kong, H
Cheung, C
Baum, T
Issue Date: 2009
Source: Journal of China tourism research (中國旅游硏究), 2009, v. 5, no. 1, p. 65-76
Abstract: This article aims to develop a profile of the educational attainments, skills and attitudes, career needs, and plans of tour guides in China based on a study of both permanent and freelance guides. The findings indicate that tour guides are ill‐prepared for the booming tourism industry. The workforce in China's tour guide sector is currently dominated by young staff with an educational background in vocational and/or professional schools. Although a guide's work is challenging and demanding, tour guides in China do not appear to be highly respected either within society or among family circles. Tour guide work offers unstable career development prospects due to the relatively limited promotional prospects and poor training opportunities available. To attract and retain qualified guides, a focus on career management and training qualifications should be regarded as an urgent priority in human resources strategies.
Keywords: Tour guide
Educational attainments
Skills and attitude
Career needs and career plans
Publisher: Routledge, Taylor & Francis Group
Journal: Journal of China tourism research (中國旅游硏究) 
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160802711410
Appears in Collections:Journal/Magazine Article

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