Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43166
Title: Preferred shopping destination : Hong Kong versus Singapore
Authors: Yeung, S 
Wong, J
Ko, E
Keywords: Hong Kong
Singapore
Shopping
Expectations
Perceptions
Issue Date: 2004
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2004, v. 6, no. 2, p. 85-96 How to cite?
Journal: International journal of tourism research 
Abstract: Visitor shopping is an important contributor to the economy of Hong Kong as it accounts for more than half the total visitors' expenditure. Owing to its significance, and strong competition from Singapore, Hong Kong must re-examine the city's attraction to shoppers. The tourism and retail industries of Hong Kong must formulate effective strategies to identify the strengths and weaknesses of the shopping environment in both cities. This study surveys 309 international visitors about their shopping expectations and perceptions of Hong Kong and Singapore in 15 attributes. Results were analysed by SPSS software (Statistical Package for Social Science) using the techniques of frequencies and paired t-tests. Singapore outperforms Hong Kong notably in many areas, such as language ability, attitude and efficiency of service staff. The findings indicate an urgency for Hong Kong to strive harder. In conclusion, the article provides some recommendations for the city to re-establish its reputation as the ‘shopping paradise' of the Asia Pacific region and to meet the challenge of Singapore as the preferred shopping destination.
URI: http://hdl.handle.net/10397/43166
ISSN: 1099-2340 (print)
1522-1970 (online)
DOI: 10.1002/jtr.474
Appears in Collections:Journal/Magazine Article

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