Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43165
Title: Attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China : evidence from a qualitative study
Authors: Song, HQ
Cheung, C 
Keywords: Theatrical performance
Tourist satisfaction
Tourist loyalty
Qualitative method
China
Issue Date: 2010
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2010, v. 12, no. 6, p. 665-679 How to cite?
Journal: International journal of tourism research 
Abstract: This study seeks to explore attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China. Based on four focus group discussions with 31 participants, the study identifies 34 attributes that affect the level of tourist satisfaction with theatrical performance, and groups them into five categories: stage, performance, venue, service and tourist-related attributes. The findings on tourist loyalty reveal that 21 of the 31 respondents would not watch the same theatrical performance alone in the future; however, they would recommend it to others. The study concludes with a discussion of the rich and insightful findings and their implications for tourism industry practitioners.
URI: http://hdl.handle.net/10397/43165
ISSN: 1099-2340 (print)
1522-1970 (online)
DOI: 10.1002/jtr.782
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