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Title: The relevance of profiling travel activities for improving destination marketing strategies
Authors: Law, R
Cheung, C
Lo, A
Keywords: Hong Kong
Leisure activities
Issue Date: 2004
Publisher: Emerald Group Publishing Limited
Source: International journal of contemporary hospitality management, 2004, v. 16, no. 6, p. 355-362 How to cite?
Journal: International journal of contemporary hospitality management 
Abstract: Recent economic progress has led to most Hong Kong residents having a high disposable income, and hence the high propensity to travel. Although there are many published articles studying the inbound tourism industry in Hong Kong, the examination of Hong Kong's recent outbound tourism industry has largely been overlooked by tourism researchers. This paper examines Hong Kong travellers' perceptions of the importance of travel activities. Using a descriptive statistical approach, experimental results indicate that Hong Kong travellers perceived visiting friends/relatives and dining as the most important activities, whereas outdoor sports was perceived as the least important activity. Also discusses the destinationmarketing issues, and suggests that destinations should concentrate their efforts on the right marketingstrategies.
ISSN: 0959-6119
EISSN: 1757-1049
DOI: 10.1108/09596110410550798
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