Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/43083
Title: The effects of relationship marketing orientation on business performance in the Hotel Industry
Authors: Sin, L
Tse, A
Cha, H
Heung, VCS
Yim, F
Keywords: Relationship marketing orientation
Hotel industry
Business performance
Hong Kong
Issue Date: 2006
Publisher: SAGE Publications
Source: Journal of hospitality and tourism research, 2006, v. 30, no. 4, p. 407-426 How to cite?
Journal: Journal of hospitality and tourism research 
Abstract: The purpose of this study was to investigate the link between relationship marketing orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicate that relationship marketing orientation was positively and significantly associated with marketing performance and financial performance of a hotel. Implications of the findings are discussed, and limitations of the study as well as further research directions are addressed.
URI: http://hdl.handle.net/10397/43083
ISSN: 1096-3480
EISSN: 1557-7554
DOI: 10.1177/1096348006287863
Appears in Collections:Journal/Magazine Article

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