Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/42960
Title: Revenue management strategies under the lunar-solar calendar : evidence of Chinese restaurant operations
Authors: Chan, WW
Chan, LC
Keywords: Calendar
Capacity
Revenue management
Chinese restaurant
Festival
Issue Date: 2008
Publisher: Pergamon Press
Source: International journal of hospitality management, 2008, v. 27, no. 3, p. 381-390 How to cite?
Journal: International journal of hospitality management 
Abstract: This paper discusses the lunar–solar calendar-driven festivals that affect Chinese restaurant operations. In-depth interviews and a survey were carried out with 50 catering professionals to provide information that was subsequently used to estimate the change of restaurant turnover due to the identified festivals. Four core common lunar–solar calendar-driven festivals that create more demand for dining out across China were identified. They generated extra revenue, which was nearly 10% of total annual business for restaurants. The study also ascertained 21 measures related to revenue management strategies to cope with these demand variations. In addition, a new restaurant revenue management strategy framework was developed. Recommendations based on this study were suggested to multi-functional restaurants and hotel systems.
URI: http://hdl.handle.net/10397/42960
ISSN: 0278-4319
DOI: 10.1016/j.ijhm.2007.10.001
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