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Title: An analysis of the relationship between market orientation and business performance in the Hotel Industry
Authors: Sin, L
Tse, A
Heung, VCS
Yim, F
Keywords: Market orientation
Hotel industry
Business performance
Hong Kong
Issue Date: 2005
Publisher: Pergamon Press
Source: International journal of hospitality management, 2005, v. 24, no. 4, p. 555-577 How to cite?
Journal: International journal of hospitality management 
Abstract: The purpose of this study was to conduct an investigation into the link between market orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicated that market orientation is positively and significantly associated with the marketing performance and financial performance of a hotel. The implications of the findings are discussed and the limitations of the study as well as future research directions are addressed.
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2004.11.002
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