Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/42918
Title: Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication
Authors: Lau, KW 
Lee, PY
Issue Date: 2013
Source: The American Academy of Advertising (AAA) International Conference, Hawaii, USA, 31 May - 2 Jun 2013 How to cite?
URI: http://hdl.handle.net/10397/42918
Appears in Collections:Conference Paper

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