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Title: The assumed emotion and brand literacy : understanding brand identity relationship in the interdependent Asian contexts
Authors: Lam, ML
Liu, WS 
To, CKM 
Issue Date: 2011
Source: ITAA-KAMS Joint Symposium, Korean Academy of Marketing Science, Seoul, Korea, 26-29 May, 2011 How to cite?
Appears in Collections:Conference Paper

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