Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/42218
Title: Selling vertically differentiated brands under one roof or two seperate roofs? Theory and evidence
Authors: Zhang, X 
Cao, Y
Issue Date: 2007
Source: Marketing Science Conference, Vancouver, Canada, 12-14 June, 2007
Appears in Collections:Conference Paper

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