Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/42218
Title: Selling vertically differentiated brands under one roof or two seperate roofs? Theory and evidence
Authors: Zhang, X 
Cao, Y
Issue Date: 2007
Source: Marketing Science Conference, Vancouver, Canada, 12-14 June, 2007 How to cite?
URI: http://hdl.handle.net/10397/42218
Appears in Collections:Conference Paper

Show full item record

Page view(s)

21
Last Week
0
Last month
Checked on Aug 20, 2017

Google ScholarTM

Check



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.