Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/42164
Title: Is market orientation affected by the product life cycle? Some findings from a non-western setting
Authors: Wong, HK
Ellis, PD
Issue Date: 2005
Source: The 5th American Marketing Association Academy of Marketing Joint Biennial Conference, Dublin, Ireland, 5-8 July 2005 How to cite?
URI: http://hdl.handle.net/10397/42164
Appears in Collections:Conference Paper

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