Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/42080
Title: The impact of market learning on new product performance : the mediating role of new product positional advantages
Authors: Kim, N 
Atuahene-Gima, K
Issue Date: 2004
Source: American Marketing Association, Scottsdale, UK, February, 2004 How to cite?
URI: http://hdl.handle.net/10397/42080
Appears in Collections:Conference Paper

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