Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/42022
Title: Marketing strategies for value creation : testing the influence of resource-based and product-market approaches on performance
Authors: Panayides, PM
Issue Date: 2003
Source: Academy of Marketing Science Conference 2003, Washington DC, USA, May 2003 How to cite?
URI: http://hdl.handle.net/10397/42022
Appears in Collections:Conference Paper

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