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Title: Marketing sport brands, celebrity endorsement or event sponsorship?
Authors: Chan, M
Chan, PYL
Choi, KF
Taylor, G
Issue Date: 2006
Source: 2nd Brand SIG Annual International Colloquium - the Dynamics of Brand, Corporate Identity & Reputation in the Knowledge Economics, Manchester, UK, 7-8 Sep 2006, p. 212 How to cite?
Appears in Collections:Conference Paper

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