Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/41653
Title: Marketing sport brands, celebrity endorsement or event sponsorship?
Authors: Chan, M
Chan, PYL
Choi, KF
Taylor, G
Issue Date: 2006
Source: 2nd Brand SIG Annual International Colloquium - the Dynamics of Brand, Corporate Identity & Reputation in the Knowledge Economics, Manchester, UK, 7-8 Sep 2006, p. 212 How to cite?
URI: http://hdl.handle.net/10397/41653
Appears in Collections:Conference Paper

Show full item record

Page view(s)

30
Last Week
0
Last month
Citations as of Apr 15, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.