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Title: Colour in brand positioning - an exploratory study
Authors: Chan, PYL
Xin, J 
Taylor, G
Issue Date: 2006
Source: 2nd Brand SIG Annual International Colloquium - the Dynamics of Brand, Corporate Identity & Reputation in the Knowledg Economics, Manchester, UK, 7-8 Sep 2006, p. 214 How to cite?
Appears in Collections:Conference Paper

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