Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/41479
Title: Exploring brand owner-consumer-brand model
Authors: Chan, PYL
Saunders, J
Taylor, G
Brodbeck, F
Issue Date: 2004
Source: Proceeding of the 33rd EMAC Conference, Murcia, Spain, 18-21 May 2004 (VCD) How to cite?
URI: http://hdl.handle.net/10397/41479
Appears in Collections:Conference Paper

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