Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/41428
Title: Exploring brand personality dimensions for Chinese customers
Authors: Chan, PYL
Saunders, J
Taylor, G
Souchon, A
Issue Date: 2003
Source: Proceedings of the 32nd EMAC Conference, Glasgow, 20-23 May 2003 (VCD) How to cite?
URI: http://hdl.handle.net/10397/41428
Appears in Collections:Conference Paper

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