Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/40923
Title: From "made in China" to "created in China" : a study of nurturing students' creativity in animation education in China
Authors: Ma, Chi Fai Henry
Advisors: Heskett, John (SD)
Justice, Lorraine (SD)
Jachna, Timothy (SD)
Keywords: Computer animation -- Study and teaching (Higher) -- China.
Computer graphics -- Study and teaching (Higher) -- China.
Creative ability -- China.
Issue Date: 2015
Publisher: The Hong Kong Polytechnic University
Abstract: After China's reform and opening-up, structural changes were made in cultural development. China started to address the Cultural Industries as a subject for national policy-making in 1998. With the impact of the development of the Creative Industries in the UK and other countries, China adopted the term Cultural and Creative Industry in a national strategy to initiate a structural refinement of the industrial sectors. The animation industry in China has long served as a major OEM (Original Equipment Manufacturer) centre to foreign investors, and was starting to develop into ODM and OBM (Original Design Manufacturers and Original Brand Manufacturers). This led to a rapid demand for creative talent from higher education institutes in China. Animation training in China has had a long tradition of nurturing skillful artists and workers for the OEM market. As the strategic development of the Cultural and Creative Industries in China progressed, the animation industry and the animation education sector received substantial support from the government. Many schools and animation programs emerged. Many scholarly articles indicated that the rapid increase in animation programs created a number of problems. However, nurturing creativity as a core concern for animation education in the context of the creative industries has not been addressed adequately. This creates a knowledge gap in our understanding of the animation education field in China. The objective of this research is to explore the current situation of how higher animation education is nurturing students' creativity; understand how teachers and students perceive the meaning of creativity in animation education; identify what particular curricula and teaching methodologies teachers are using in animation education in nurturing students' creativity; generate knowledge to bridge the knowledge gap in nurturing students'creativity in animation education; and suggest a theoretical framework to help animation educators to improve their teaching for creativity.
Description: PolyU Library Call No.: [THS] LG51 .H577P SD 2015 Ma
ix, 276 pages :color illustrations
URI: http://hdl.handle.net/10397/40923
Rights: All rights reserved.
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