Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/39838
Title: Towards understanding the external links of video sharing sites : measurement and analysis
Authors: Lai, K
Wang, D 
Keywords: External links
Measurement
VOD sites
Issue Date: 2010
Source: NOSSDAV '10 Proceedings of the 20th International Workshop on Network and Operating Systems Support for Digital Audio and Video, Santa Fe, New Mexico, 13-17 March, 2005, p. 69-74 How to cite?
Abstract: Recently, many video sharing sites provide external links so that their video or audio contents can be embedded into external web sites. For example, users can copy the embedded URLs of the videos of YouTube and post on their own blogs. Clearly, the purpose of such functionality is to increase the distribution of the videos and the associated advertisement. In this paper, we provide a comprehensive measurement study and analysis on these external links. With the traces collected from two major VOD sites, YouTube and Youku of China, we show that the external links have various impact on the popularity of the VOD sites. More specifically, for videos that have been uploaded for eight months in Youku, around 15% of views can come from external links. Some contents are densely linked, for example, the comedy videos can attract more than 800 external links on average. We also study the relationship between the external links and the internal links. We show that there are correlations; for example, if a video is popular itself, it will likely have a larger number of external links. Another observation is that we always find that the external links of Youku usually have a higher impact than that of YouTube. We conjecture that a more regional site may enjoy a relatively higher impact from the external links.
URI: http://hdl.handle.net/10397/39838
ISBN: 978-1-4503-0043-8
DOI: 10.1145/1806565.1806583
Appears in Collections:Conference Paper

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

10
Citations as of Sep 16, 2017

Page view(s)

19
Last Week
0
Last month
Checked on Sep 17, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.