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Title: More than just food tourism : “Thai kitchen to the world”
Authors: Suntikul, W
Tang, C
Issue Date: 2014
Source: The Council for Australasian University Tourism and Hospitality Education (CAUTHE) Conference 2014, Brisbane, Australia, 10-13 February, 2014 How to cite?
Abstract: Research has found that the number of people who travel for food is increasing. Part of the lure of such travel is to experience the local food. However, especially for "exotic" locations like Thailand, visitors also value a feeling of familiarity with the food at their destination. In 2003, the Thai government launched a promotion campaign titled "Thai Kitchen to the World" in order to increase sales of Thai food and services overseas and to create a positive impact on tourism to Thailand as more people gain awareness and interest in Thai cuisine. Thai restaurants are the most likely place for a foreigner to be exposed to aspects of Thai culture in their home country, including food but extending to the whole physical environment, Thai decoration and Thai service culture. This paper will outline a hypothesis on the ways in which overseas Thai restaurants create a "threshold experience", familiarizing patrons with Thai culture and enticing them to possible future travel to Thailand.
ISBN: 978-0-9870507-5-5
Appears in Collections:Conference Paper

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