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Title: The impact of an artist's authentic identity on fashion brands in fashion design and art collaborations
Authors: Bai, Y
Tan, J 
Choi, J 
Au, R
Keywords: Fashion
Issue Date: 2008
Source: The Body : Connections with Fashion : 10th Annual Conference for the International Foundation of Fashion Technology Institutes (IFFTI), Melbourne, Australia, 8-9 Mar 2008 (CD) How to cite?
Abstract: Authenticity occupies an important position in contemporary consumer culture1 under the trend of mass production. This phenomenon resonates with the abundant research based on the ideology of authenticity in marketing and consumption that covers diverse fields, including fashion and art and such sub-cultures as hip-hop.2 This research explores the application of the authentic dentity of the artist in collaborations of fashion designers and artists based on cases studies of the luxury brand Louis Vuitton and the sportswear brand Adidas. In recent years, under their respective marketing strategies that relate to the authenticity issue, both companies have collaborated with artists and developed crossover items. The objectives of this paper are: first, to explore the authentic identity of the artist within the context of fashion and art collaborations, and, second, to investigate the commercial implications of fashion and art collaboration from the brand perspective.
Appears in Collections:Conference Paper

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