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Title: Retail life cycle of department store industry
Authors: Sun, LN
Keywords: Department store
Retail life cycle
Issue Date: 2002
Source: IFFTI International Conference 2002 : Fashion and Textiles : the New Frontiers : Design, Technology and Business : 7-9 November 2002, Hong Kong, p. 1044-1050 How to cite?
Abstract: This paper reviews the theoretical literature on retail institutional transformation, evaluates the available theoretical models, and examines their application to the study of the department store. The models may be classified around three major groups of theories: Environment Theory, Cyclical Theory, and Conflict Theory. This paper focuses on a powerful model within Cyclical Theory: the Retail Life Cycle. The Retail Life Cycle concept is developed from the well-known concept of product life cycle in marketing studies. It explains the rise and fall trend of retail institutions in four stages: innovation, accelerated development, maturity and decline. The Retail Life Cycle model has been widely employed to study retail formats in EU countries and in the US. The majority of such studies focuses on the evolution of life cycle of each type of retail formats. Studies suggest that the department store industry in EU countries is at the maturity stage, and that in the U.S. has taken approximately 80 years to mature. An understanding of the evolutionary process of department stores allows us to predict or explain their institutional changes in different national contexts. The model will be invaluable for investigating the department store industry in Hong Kong, for example.
ISBN: 9623673515, 9789623673518
Appears in Collections:Conference Paper

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