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Title: Lived experience of fashion and emotion
Authors: Lee, TS
Leung, CS
Zhang, ZM
Issue Date: 2002
Source: IFFTI International Conference 2002 : Fashion and Textiles : the New Frontiers : Design, Technology and Business : 7-9 November 2002, Hong Kong, p. 1084-1093
Abstract: This study applied the existential-phenomenological interviewing method to explore the current phenomenon of fashion consumers’ buying experiences. Consumers’ lived experiences were studied in an attempt to provide insights into consumers’ buying behaviour, especially the role of emotion in fashion buying process. The findings in this paper were based on case studies of Hong Kong fashion consumers. A discussion of fashion and emotion in fashion selection process was followed. Finally, the implications for fashion retailers were considered and outlined.
Keywords: Fashion
Consumption experience
Consumer behaviour
Fashion buying process
ISBN: 9623673515, 9789623673518
Appears in Collections:Conference Paper

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