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Title: Development of uniform for taxi driver
Authors: Yick, KL 
Leung, MY
Lo, HY
Issue Date: 2002
Source: IFFTI International Conference 2002 : Fashion and Textiles : the New Frontiers : Design, Technology and Business : 7-9 November 2002, Hong Kong, p. 139-146
Abstract: Uniforms can be regarded as a group emblem, a certificate of legitimacy, and a suppressor of individuality. Uniforms therefore can reveal the status of the wearer, enhance the identity of the employees and facilitate group cohesion. Nowadays, many large international organisations, such as airlines, have developed corporate clothing (or uniforms) to enhance their corporate image. In Hong Kong, the image of taxi services is relatively poor. This may be affected by their poor services provided, their appearance and/or the way they wear. Recently, most of the taxi drivers wear T-shirt, vest, shorts or jeans and some are relatively “scruffy”. In respect to the poor image of Hong Kong taxi drivers, this project therefore initiated the development of uniform for taxi drivers with the aim at giving them a new identity and improving their social status. In this study, the nature of work, working condition, the perception of taxi passengers and drivers towards the images of Hong Kong taxi drivers and wearing uniforms were investigated. Anticipated with the current development of Hong Kong’s tourism, it is generally perceived that not only encouraging a positive and competence image of Hong Kong taxi services, uniforms may also enhance the self-esteem, confidence and working morale of taxi drivers.
In this study, four commercial fabrics were selected and fabrics were evaluated in terms of comfortability, durability and appearance retention since they are all regarded as very important parameter for the development of uniforms for taxi drivers. Regarding the design of the uniform, image, fitting, comfort and style were considered.
Keywords: Uniform
Product development
Taxi drivers
ISBN: 9623673515, 9789623673518
Appears in Collections:Conference Paper

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