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dc.contributorInstitute of Textiles and Clothing-
dc.creatorChan, HTT-
dc.creatorChan, YLP-
dc.identifier.isbn9623673515, 9789623673518-
dc.subjectRugby apparel marketen_US
dc.subjectHong Kongen_US
dc.titleThe rugby apparel market in Hong Kong and Londonen_US
dc.typeConference Paperen_US
dcterms.abstractThis is the first of a series of papers investigating the potentials of Rugby apparel market in Hong Kong. In this paper, present rugby sport & its apparel market situations in Hong Kong and in London will be discussed. England is the fountainhead of Rugby, she has the richest history in terms of development of the sport and its apparel and equipment. Rugby market situation and strategies employed by retailers in London are certainly of interest to understand and may serve as a reference for that in Hong Kong.-
dcterms.abstractObservational researches were conducted in both London and Hong Kong, analysis of existing market problems & potentials, as well as, comparison between England and Hong Kong market situations will be presented.-
dcterms.bibliographicCitationIFFTI International Conference 2002 : Fashion and Textiles : the New Frontiers : Design, Technology and Business : 7-9 November 2002, Hong Kong, p. 998-1006-
dc.relation.conferenceInternational Foundation of Fashion Technology Institutes (IFFTI). International Conference [IFFTI International Conference]-
dc.description.ros2002-2003 > Academic research: refereed > Refereed conference paper-
Appears in Collections:Conference Paper
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