Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/38836
Title: The rugby apparel market in Hong Kong and London
Authors: Chan, HTT
Chan, YLP
Keywords: Rugby
Rugby apparel market
England
Hong Kong
Issue Date: 2002
Source: IFFTI International Conference 2002 : Fashion and Textiles : the New Frontiers : Design, Technology and Business : 7-9 November 2002, Hong Kong, p. 998-1006 How to cite?
Abstract: This is the first of a series of papers investigating the potentials of Rugby apparel market in Hong Kong. In this paper, present rugby sport & its apparel market situations in Hong Kong and in London will be discussed. England is the fountainhead of Rugby, she has the richest history in terms of development of the sport and its apparel and equipment. Rugby market situation and strategies employed by retailers in London are certainly of interest to understand and may serve as a reference for that in Hong Kong.
Observational researches were conducted in both London and Hong Kong, analysis of existing market problems & potentials, as well as, comparison between England and Hong Kong market situations will be presented.
URI: http://hdl.handle.net/10397/38836
ISBN: 9623673515, 9789623673518
Appears in Collections:Conference Paper

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