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Title: Personal shopping service as a value-added service in Hong Kong
Authors: Chan, CS
Chang, J 
Keywords: Personal shopping
value-added service
Hong Kong fashion department store
Hong Kong consumers
Issue Date: 2002
Source: IFFTI International Conference 2002 : Fashion and Textiles : the New Frontiers : Design, Technology and Business : 7-9 November 2002, Hong Kong, p. 969-997 How to cite?
Abstract: There has not been any study done on personal shopping in Hong Kong fashion retailing department store. Thus, this study intends to examine whether there is any need for establishing personal shopping service in Hong Kong fashion retailing stores. This 'personal shopping service' is defined as a kind of personalized retail service. It is envisaged that along with the increasing expectation of Hong Kong consumers towards fashion retailing, the set-up of such personal shopping service is able to increase sale and to build up good image for retailing.
Through this study, the relationship between the needs of Hong Kong consumers and the provision of such personal shopping service was studied. The results showed that the motivation for local consumers to use such services did not derive out of being unique for the consumers. Indeed, the reasons included the attempt of local consumers to try new things and to use new services, to seek for professional advices on selecting clothes, and to have a change for their personal images. In addition, a comparison study of such services in Hong Kong and other countries was undertaken to show the differences in treating personal shopping service as a value-added service in fashion retailing stores.
ISBN: 9623673515, 9789623673518
Appears in Collections:Conference Paper

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