Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/38303
Title: The effect of choice of coupon incentive on consumer reaction : the case of restaurant coupon promotion
Authors: Fong, L
Leung, D
Law, R 
Issue Date: 2013
Source: The 11th Asia Pacific CHRIE (APacCHRIE) Conference, Macau, 21-24 May, 2013 How to cite?
URI: http://hdl.handle.net/10397/38303
Appears in Collections:Conference Paper

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