Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/38233
Title: The relationship between customer-Based casino brand equity and firm performance
Authors: Tsai, H 
Cheung, C 
Lo, A 
Issue Date: 2009
Source: The 7th Asia Pacific CHRIE Conference, Singapore, 28-31 May, 2009, p. 84 (CD-ROM) How to cite?
URI: http://hdl.handle.net/10397/38233
Appears in Collections:Conference Paper

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