Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/38213
Title: The relationship between loyalty programs and customer loyalty in the casino industry
Authors: Chen Mccain, SL
Tsai, H 
Hsu, LW
Issue Date: 2009
Source: The 15th Asia Pacific Tourism Association (APTA) Annual Conference, Incheon, Korea, 9-12 July 2009, p. 588-591 (CD-ROM) How to cite?
URI: http://hdl.handle.net/10397/38213
Appears in Collections:Conference Paper

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