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Title: Consumption values of Hong Kong consumers on necktie
Authors: Chu, AWC 
Leung, SMY
Yick, KL 
Keywords: Neckties
Consumption values
Consumer choice behaviour
Issue Date: 2001
Source: The 6th Asian Textile Conference : Innovation & Globalization, proceedings, Hong Kong, August 22-24, 2001 (VCD) How to cite?
Abstract: The study aims to investigate the consumption values of consumers on necktie in Hong Kong. Sheth-Newman-Gross Model of consumption values on consumer choice decision was used as the conceptual framework for this study. The data, collected from 245 respondents in Hong Kong reviewed the important elements in consumption values that affect their selection of necktie. Quality, design, hand-feel and ease to care are important elements in functional values that the consumer will consider on making purchase. However, other elements such as curiosity and peer's influence are also identified as influential associated in consumer's selection of necktie. It indicates that necktie consumers not only have concern on functional values of the product, but also other values suggested in the consumption value model.
ISBN: 962-367-279-7
Appears in Collections:Conference Paper

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