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Title: An investigation on the relationship between self-monitoring and buying behavior of teenagers
Authors: Yu, PWS
Chan, PYL
Choi, KF
Keywords: Consumer behaviour
Self-monitoring scale
Fashion buying behaviour
Issue Date: 2001
Source: The 6th Asian Textile Conference : Innovation & Globalization, proceedings, Hong Kong, August 22-24, 2001 (VCD) How to cite?
Abstract: The relationship between personality traits and buying behavior has attracted particular attention from marketing researchers. Among the various personality traits that have been associated with market place behavior, self-monitoring has attracted attention from marketing researchers. Consumer behaviors between high and low self-monitors were always different. Well-understanding of their differences and relationship can help marketers and advertisers developing an effective marketing promotions and strategies to capture their target consumers. In this research, teenagers who aged 13 to 19 are the target respondents.
This paper investigates the relationship between buying behavior and self-monitoring of teenagers using Snyder’s Self-Monitoring Scale [1]
ISBN: 962-367-279-7
Appears in Collections:Conference Paper

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