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Title: A study of fashion brand equity on generation xers - using artificial neural networks
Authors: Liu, WS 
Au, KL
Lam, YN
Keywords: Brand equity
Generation xers
Artificial neural networks
Issue Date: 2001
Source: The 6th Asian Textile Conference : Innovation & Globalization, proceedings, Hong Kong, August 22-24, 2001 (VCD) How to cite?
Abstract: This paper sets forth to study the equity of fashion brand names among the Generation Xers in Hong Kong. Focuses would be placed on their fashion awareness and perceived quality. Artificial Neural Networks, in view of its human architecture, is a major tool in this consumer oriented research.
ISBN: 962-367-279-7
Appears in Collections:Conference Paper

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