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Title: The nature of merchandiser's work in Hong Kong
Authors: Chang, J 
Moon, K
Leung, C
Leung, S 
Keywords: Role of merchandising
Manufacturing firm
Buying office
Trading firm
Retailing firm
And merchandising activities
Issue Date: 2001
Source: The 6th Asian Textile Conference : Innovation & Globalization, proceedings, Hong Kong, August 22-24, 2001 (VCD) How to cite?
Abstract: This paper presents the findings of a research concerning the role and functions of apparel merchandisers in Hong Kong. This research is instigated by the fact that while merchandisers are involved in a series of complicated decision and negotiation activities but research findings available on the operations of these activities are found to be very limited. Therefore, a researcher-developed questionnaire has been administered to examine the roles and functions of merchandisers. Questionnaires were distributed to assistant merchandiser, merchandiser, senior merchandiser, and merchandising manager working in four types of organisations in Hong Kong including manufacturing firm, buying office, trading firm, and retailing firm. It is suggested that the "required" merchandising activities and skills are different in different types of firms. Results show that the job nature of merchandisers varies with the type of merchandising firms.
ISBN: 962-367-279-7
Appears in Collections:Conference Paper

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