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Title: Defining value-added components of international fashion brands
Authors: Chan, YLP
Leung, CS
Keywords: Value-added
International fashion brands
Issue Date: 2001
Source: The 6th Asian Textile Conference : Innovation & Globalization, proceedings, Hong Kong, August 22-24, 2001 (VCD) How to cite?
Abstract: International fashion brands have always been able to sell at a higher price, manufacturers in Asian countries are producing high quality items. The difference in quality and cost of the product is found not in proportion to the price of the product. It is therefore of interest to find out different values added by distributors and manufacturers to increase the value of the product that the consumers are willing to pay a much higher price to buy it. Qualitative approach had been taken. Semi-constructed face-to-face interviews with manufacturers and distributors of international fashion brands had been conducted. It is found that the term “value-added” has diversified meaning to different persons, so is the term “international fashion brands”. This paper would like to discuss the initial findings of the study.
ISBN: 962-367-279-7
Appears in Collections:Conference Paper

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