Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/36894
Title: The value relevance of marketing expenditures
Authors: Kim, M 
Mcalister, LM
Issue Date: 2011
Source: INFORMS Marketing Science Conference, Houston, USA, 9-11 June, 2011 How to cite?
URI: http://hdl.handle.net/10397/36894
Appears in Collections:Conference Paper

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