Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/36887
Title: Analysts ignore advertising and their forecasts suffer
Authors: Kim, M 
Mcalister, LM
Issue Date: 2010
Source: INFORMS Marketing Science Conference, Cologne, Germany, 16-19 June, 2010 How to cite?
URI: http://hdl.handle.net/10397/36887
Appears in Collections:Conference Paper

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