Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/36876
Title: Channel governance system in China : fairness as heuristic on distributor integrity and channel trust
Authors: Dong, MC
Tse, DK
Gu, F 
Issue Date: 2007
Source: INFORMS Marketing Science Conference 2007, Singapore, 28-30 June, 2007 How to cite?
URI: http://hdl.handle.net/10397/36876
Appears in Collections:Conference Paper

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