Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/36301
Title: Identifying emerging hotel preferences using emerging pattern mining technique
Authors: Li, G
Law, R 
Vu, HQ
Rong, J
Zhao, X
Keywords: Hotel preference
Data mining
Travel behavior
Emerging pattern mining
Natural language processing
Issue Date: 2015
Publisher: Pergamon Press
Source: Tourism management, 2015, v. 46, p. 311-321 How to cite?
Journal: Tourism management 
Abstract: Hotel managers continue to find ways to understand traveler preferences, with the aim of improving their strategic planning, marketing, and product development. Traveler preference is unpredictable; for example, hotel guests used to prefer having a telephone in the room, but now favor fast Internet connection. Changes in preference influence the performance of hotel businesses, thus creating the need to identify and address the demands of their guests. Most existing studies focus on current demand attributes and not on emerging ones. Thus, hotel managers may find it difficult to make appropriate decisions in response to changes in travelers' concerns. To address these challenges, this paper adopts Emerging Pattern Mining technique to identify emergent hotel features of interest to international travelers. Data are derived from 118,000 records of online reviews. The methods and findings can help hotel managers gain insights into travelers' interests, enabling the former to gain a better understanding of the rapid changes in tourist preferences.
URI: http://hdl.handle.net/10397/36301
ISSN: 0261-5177
DOI: 10.1016/j.tourman.2014.06.015
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

10
Citations as of Feb 25, 2017

WEB OF SCIENCETM
Citations

9
Last Week
0
Last month
Citations as of Jun 21, 2017

Page view(s)

27
Last Week
2
Last month
Checked on Jun 18, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.