Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/35997
Title: An application of the capability maturity model for evaluating attraction websites in Mainland China
Authors: Zhong, LN
Leung, D
Law, R 
Wu, BH
Shao, J
Keywords: Capability Maturity Model
Attraction websites
Website evaluation
China
Issue Date: 2014
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2014, v. 16, no. 5, p. 429-440 How to cite?
Journal: International journal of tourism research 
Abstract: This paper extends the applicability of the Capability Maturity Model to attraction website evaluation. Based on input by 120 respondents from four groups, including tourists, tourism academics, attraction managers, and IT professionals in Mainland China, an attraction website maturity model (AWMM) with six key performance areas and 48 key criteria was developed. To validate the applicability of the model, the AWMM was used to evaluate 357 websites of 4A-level attractions in Mainland China. Empirical findings revealed that the development of the China's attraction websites was at an infancy stage, while eCommerce in China has been adopted rapidly. Major improvements are required in relation to the interaction and commerce functions of these websites. Implications of the results of such improvements, as well as future research, are discussed.
URI: http://hdl.handle.net/10397/35997
ISSN: 1099-2340 (print)
1522-1970 (online)
DOI: 10.1002/jtr.1937
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