Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/35969
Title: Developing and validating a multidimensional quality scale for mega-events
Authors: Lee, JS 
Lee, CK
Park, CK
Keywords: Mega-event
Expo
Quality
Scale development
Scale validation
Issue Date: 2014
Publisher: Pergamon Press
Source: International journal of hospitality management, 2014, v. 43, p. 121-131 How to cite?
Journal: International journal of hospitality management 
Abstract: The concept of quality is central to research on consumer behavior and marketing. Despite the well-recognized importance of quality in the hospitality literature, little research is designed to explore quality in the event literature, particularly in the area of quality scale development. Besides, prior research lacks a rigid psychometric test in developing and validating scales. The current study aims to develop and validate multidimensional measures for assessing the quality attributes of mega-event Expo with a rigorous method. The testing of validity, reliability, and method biases establishes the validity and reliability of the quality scales of the Expo. The resulting scales include 40 items with a 10-factor structure. Researchers can integrate the validated measures of this study into other concepts in marketing/consumer behavior to examine the unexplored aspect of event visitor behavior. Theoretical and practical implications are discussed.
URI: http://hdl.handle.net/10397/35969
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2014.09.003
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