Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/35562
Title: Television as a travel purchasing medium : transporting rich information and its impact
Authors: Hu, HHS
Chen, PT
King, B 
Keywords: Information richness
Information transportation
Perceived risk
Purchase intention
TV shopping
Issue Date: 2014
Publisher: SAGE Publications
Source: Journal of vacation marketing, 2014, v. 20, no. 4, p. 295-307 How to cite?
Journal: Journal of vacation marketing 
Abstract: Drawing upon a survey of Taiwanese consumers, this article investigates how the richness of information available through television (TV) travel products and the presence of an ‘information transportation’ effect influences perceived risk and purchasing intentions. The results suggest that information transportation is negatively related to perceived risk, whilst information richness influences purchase intention of TV travel product. It was also found that the less risk consumers perceived, the more purchase intention they showed for the intangible nature of tourism products. This study serves as a starting point to understand consumers’ purchase intentions for travel products in non-store retailing and would provide suggestions for travel operators to attract consumers effectively and increase their purchase intentions.
URI: http://hdl.handle.net/10397/35562
ISSN: 1356-7667 (print)
1479-1870 (online)
DOI: 10.1177/1356766714531143
Appears in Collections:Journal/Magazine Article

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