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Title: Clad with national identity : parade uniforms of the Olympic Games
Authors: Shin, J 
Keywords: National identity
National symbols
Parade uniform
The Olympic Games
Issue Date: 2014
Publisher: Taylor & Francis
Source: International journal of fashion design, technology and education, 2014, v. 7, no. 3, p. 208-244 How to cite?
Journal: International journal of fashion design, technology and education 
Abstract: The Olympic Games has been one of the most watched and exciting sports events in the world since its modern revival in 1896. A highlight of each Games is the Opening Ceremony featuring the lighting of the Olympic Flame, performances created by the host country, and the parade of participants. Billions of people watch athletes from different nations dressed in uniforms of diverse colours and styles march in procession. This study began with an examination of the relationship between the parade uniforms of the national teams participating in the Games and nationalism, followed by the various ways in which national identity is visually communicated through this ceremonial sport attire. The meanings and functions of the uniforms were analysed to demonstrate how design elements denote cultural and geographical differences, as well as how they were visually represented in the garments.
ISSN: 1754-3266 (print)
1754-3274 (online)
DOI: 10.1080/17543266.2014.960900
Appears in Collections:Journal/Magazine Article

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