Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/35433
DC FieldValueLanguage
dc.contributorInstitute of Textiles and Clothing-
dc.contributorSchool of Design-
dc.creatorLau, KW-
dc.creatorLee, PY-
dc.date.accessioned2016-04-13T04:34:48Z-
dc.date.available2016-04-13T04:34:48Z-
dc.identifier.isbn978-3-658-10557-0 (print)-
dc.identifier.isbn978-3-658-10558-7 (online)-
dc.identifier.urihttp://hdl.handle.net/10397/35433-
dc.language.isoen-
dc.publisherSpringer Fachmedien Wiesbaden-
dc.titleThe role of stereoscopic 3D virtual reality in fashion advertising and consumer learning-
dc.typeBook Chapter-
dc.identifier.spage75-
dc.identifier.epage83-
dc.identifier.doi10.1007/978-3-658-10558-7_7-
dcterms.abstractThe fashion show is the heart of the fashion advertising and promotional activities. Every fashion show does not simply an advertising event exhibiting designers’ collections to the consumers, but it also tips off multi-million-dollar activities across various business domains, which includes marketing, manufacturing, merchandising, retailing, public media, and so on. Fashion show also evidenced the development of distribution channel. Since the first modern fashion show at Ehrich Brothers, New York City in 1903 (Fortini, 2006), fashion shows have been going through drastic changes in nature and even evidenced the evolving process of distribution channels in advertising and retailing.-
dcterms.bibliographicCitationIn P Verlegh, H Voorveld & M Eisend (Eds.), Advances in Advertising Research (Vol. VI) : the digital, the classic, the subtle, and the alternative, p. 75-83. Wiesbaden: Springer Fachmedien Wiesbaden, 2016-
dcterms.issued2016-
dc.relation.ispartofbookAdvances in Advertising Research (Vol. VI) : the digital, the classic, the subtle, and the alternative-
dc.publisher.placeWiesbaden-
dc.identifier.rosgroupid2014005366-
dc.description.ros2014-2015 > Academic research: refereed > Chapter in an edited book (author)-
dc.description.validate201806 bcma-
dc.description.oaNot applicable-
Appears in Collections:Book Chapter
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