Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/35324
Title: A modified fuzzy hierarchical topsis model for hotel website evaluation
Authors: Qi, S
Law, R 
Buhalis, D
Issue Date: 2015
Publisher: Business Science Reference
Source: In Information Resources Management Association (Ed.), Hospitality, travel, and tourism : concepts, methodologies, tools, and applications, p. 263-283. Hershey, PA: Business Science Reference, 2015 How to cite?
Abstract: The performance of commercial websites is a critical issue that has a significant effect on consumers’ online decision-making. This study develops and applies a fuzzy model to assess the performance of hotel websites. It presents a fuzzy decision-making approach to the evaluation of tourism website performance that integrates consumer perceptions with a hierarchical model. The model consists of a fuzzy multicriteria procedure that weighs evaluation criteria in a hierarchy structure and defuzzifies the matrix in a simpler and more accurate way. The study’s findings include a new website usefulness evaluation framework and a newly developed fuzzy hierarchical TOPSIS model. The results from applying this model indicate that the functionality and usability dimensions are equally important for hotel websites. The ranking of hotel website performance is listed in terms of usefulness, functionality, and usability.
URI: http://hdl.handle.net/10397/35324
ISBN: 9781466665446 (electronic bk.)
1466665432 (hbk.)
9781466665439 (hbk.)
1466665467 (print) & perpetual access
9781466665460 (print) & perpetual access
Appears in Collections:Book Chapter

Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

17
Last Week
1
Last month
Checked on Apr 23, 2017

Google ScholarTM

Check



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.