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|Title:||Determining what works, what doesn't and why : evaluating tourism marketing campaigns|
|Source:||In S McCabe (Ed.), The Routledge handbook of tourism marketing, p. 209-220. Abingdon, Oxon: Routledge, 2014 How to cite?|
|ISBN:||9781315858265 (electronic bk.)|
|Appears in Collections:||Book Chapter|
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Checked on Feb 19, 2017
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