Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/35285
Title: Determining what works, what doesn't and why : evaluating tourism marketing campaigns
Authors: Pratt, S 
Issue Date: 2014
Publisher: Routledge
Source: In S McCabe (Ed.), The Routledge handbook of tourism marketing, p. 209-220. Abingdon, Oxon: Routledge, 2014 How to cite?
URI: http://hdl.handle.net/10397/35285
ISBN: 9781315858265 (electronic bk.)
9780415597036 (hardback)
Appears in Collections:Book Chapter

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