Please use this identifier to cite or link to this item:
|Title:||Determining what works, what doesn't and why : evaluating tourism marketing campaigns|
|Source:||In S McCabe (Ed.), The Routledge handbook of tourism marketing, p. 209-220. Abingdon, Oxon: Routledge, 2014 How to cite?|
|ISBN:||9781315858265 (electronic bk.)|
|Appears in Collections:||Book Chapter|
Show full item record
Checked on Jan 15, 2017
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.