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Title: Association of aesthetic experiences with atmospheric management
Authors: Law, KM 
Wong, WY 
Cheung, MC
Keywords: Stores, Retail -- Social aspects
Aesthetics -- Economic aspects
Clothing trade -- China -- Hong Kong
Issue Date: 2015
Publisher: LAP Lambert Academic Publishing
Source: Law, KM, Wong, WY & Cheung, MC. Association of aesthetic experiences with atmospheric management. Saarbrücken: LAP Lambert Academic Publishing, 2014 How to cite?
Abstract: Retailers often focus on the association among cognitive understanding, emotional response of the target customers and the design of visual merchandising elements in order to develop the right atmospheric strategy to create positive customer shopping experiences, but the impact of social and cultural values have not been considered. However, the sense of creativity of consumers, their aesthetic experiences and social values also influence their perception of the symbolic messages projected by displays and their degree of response towards the merchandise.
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