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Title: Intuition vs. rationale : an investigation of the fashion practitioner's process from a Taiwanese perspective
Authors: Tan, J 
Keywords: Fashion design
Design process
Issue Date: 2005
Publisher: 實踐大學設計學院
Source: 實踐設計學報 (Praxes), 2005, v. 1, no. 1, p. 8-29 How to cite?
Journal: 實踐設計學報 (Praxes) 
Abstract: The glamorous and glittering façade of the fashion industry had often been deceptive of the research, development and craftsmanship that go on behind the scenes. As fashion practitioners had seldom articulated their design process, it had often been deemed as intuitive by non-practitioners. Is the design process truly intuitive or is it a systematic process which is executed with thorough consideration? The objectives of this paper are to explore the fashion designer’s process, to review existing literature written on the fashion practitioner’s process and to investigated the different approaches to the design process. The findings of this research indicate that there is a lack of fashion design literature rooted in the practitioner’s perspective. As most authors of existing literature have no experience as practitioners, they tend to focus on the end products rather then the development of the design process. Using the works of three budding Taiwanese fashion practitioners as case studies, this research investigates the design rationale and process involved in the creation of a fashion collection thus providing accurate first hand data. This paper seeks to make a contribution towards existing knowledge about the fashion practitioner’s process. It illustrates that the design process is a systematic evolution of ideas and experiments, which includes a critical relationship between concept, material, technique and design.
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